Meet Tru Treasury
We were created to give credit unions and their business members all across the United States unprecedented treasury management capabilities and expertise.
The market for quality Treasury Management solutions in the commercial, public, and not-for-profit sectors is dominated by large national and regional banks. Credit unions and community banks have traditionally not had the scale, investment capabilities, or expertise to compete for business deposits. Until now.
Established by Credit Unions for Credit Unions, Tru Treasury aims to shift the paradigm. Our singular focus is equipping community financial providers with the tools, expertise, and products to deliver leading treasury solutions to the businesses they serve. At Tru Treasury, our mission is to provide credit unions with treasury management expertise and the scalability to grow.
Chief Executive Officer
John's unwavering passion lies in advancing the capabilities of the credit union industry to deliver cutting-edge treasury services. With over two decades of diverse financial industry experience, he has held leadership positions at prominent financial institutions, overseeing areas such as Digital Money Movement, Liquidity Management, and Treasury Solutions Proposal Management. His track record includes pioneering initiatives to establish pricing and sales governance standards. Beyond the corporate world, John has owned a medical payments business dedicated to expanding financial access to underserved communities.
How We Can Help
Tru Treasury works with credit unions to outline and develop a comprehensive Treasury Management program that helps with:
Implementing additional annuity revenue streams
Mitigating Risk through an aggressive risk management approach
Benchmarking process and procedures to other financial institutions
Identifying innovative efficiencies in your current product set
Attracting and retaining business members
Providing a valued service to your business members
Competing with banks.
Chief Operating Officer
Von has over 15 years of financial services and leadership experience. During that time, he's had leadership roles throughout treasury and payment solutions focused primarily in commercial payments and risk management. He spent most of his career at Truist Bank, where he developed a reputation as a "builder" – building strategies, structures, and teams to drive business results.
Vice President / Treasury Consultant
Kathy La Pine, CTP
Kathy has over 25 years of commercial banking leadership experience specializing in treasury management sales and products. She spent most of her career with LaSalle Bank and Bank of America, two industry-leading treasury management institutions. In recent years, she has consulted with community banks and credit unions to design and implement their own competitive treasury management product and sales organization.
Vice President / Treasury Consultant
Jeff Sharkey, CTP
Jeff is a Certified Treasury Professional with over 13 years of treasury management expertise in sales, service, and product management. He is involved with several treasury management initiatives that guide community financial institutions into the treasury management space. In 2017, he assisted Team One Credit Union in developing and launching their Treasury Management program. He is an Executive Board Member of the Great Lakes Association for Financial Professionals.
Head of Treasury Operations
Rob has over 10 years of operations experience with small and large financial institutions. His expertise includes risk underwriting, proposal development, pricing strategy development, and product management. His focus is on product integration, business operations, technology development, and business member onboarding